Advertorial programmes are suitable for profiling products, venues, destinations, services & facilities. They are documentaries, where a representative of an organization talks about the subject in question, giving a description of key features or points of interest. The programme is then made complete with the inclusion of background footage of the subject it its natural environment.
What is an advertorial programme?
Advertorial Programme Info & FAQs
This website and all its contents are the property of Maximus Productions Ltd. Copyright 2007 all rights reserved.
Advertorial programmes benefit both advertisers and viewers because they are real programmes about real subjects, not just advertising statements that viewers may not want to watch. By commissioning an advertorial programme, you are not only communicating with the audience, you are entertaining them at the same time – something traditional adverts often don’t do.
How will advertorial programming help me?
When you commission an advertorial programme, we take care of everything – all you need is something to promote. Our advertorial package includes consultation, scripting, production management, filming, editing & uploading, all within the single fee. The package also includes a playout allocation within the price, unlike traditional advertising where you first have to produce the advert then place it at additional cost.
What’s involved?
Our advertorial programmes are a maximum of five minutes long (inclusive of titles) & are shown within a branded series 'strand'. Equipment profiles for instance are shown under the ‘Gear Room’ strand, travel & destination profiles under the ‘Be Here Now’ strand etc.
How long is the programme?
The standard inclusive playout allocation is one month. Outdoors TV has the right to re-run any advertorial programme (at no additional cost to the commissioning company) if it so chooses, however there is no obligation on the channel’s part to do so, once the inclusive allocation has expired. You can purchase additional playout allocations after the initial run, if you wish.
How long will the programme be on the channel?
